About us.
Why influence doesn't always equal income.
You’ve built the audience. Now, how do you build the business?
Most creators feel lost when it comes to monetisation. You’re unsure what to sell, overwhelmed by sourcing, and tired of agencies chasing views instead of income.
Add in high MOQs, slow supply chains, and the risk of low-quality products—and it’s no wonder so many creators get stuck.
YANA = You Are Not Alone.
We’re industry builders who’ve helped global fashion and retail brands scale—and we know you can’t do it alone.
With 25+ years of experience across London, Shanghai, and Melbourne, we bridge the gap between creative vision and retail reality. From global sourcing to digital storytelling, we know how to make creativity scale.
We aren’t consultants looking in, we’re entrepreneurs building alongside you. We treat your brand, budget, and risk as our own—turning your influence into ownership.
We’re creators, strategists, and entrepreneurs who've built brands from the ground up.
Stella
“Fashion made real — without the costly mistakes.”
I’ve spent 20+ years in fashion across China, the UK, and Australia — leading branding, sourcing, and eCommerce for global names like Burberry and Sports Direct.
Now, I help creators turn ideas into market-ready products, cutting learning costs and avoiding trial-and-error. My focus is guiding brands that connect, scale, and sustain in a fast-moving economy.
Outside of work, you’ll often find me on the tennis court, recharging and finding clarity through the rhythm of each game.
Strengths
Branding & storytelling
Range planning & global sourcing
eCommerce & offline channel development
Mentorship & long-term partnerships
Cloris
“From traffic to sales — test fast, grow smart.”
With a background in consulting and FMCG, I’ve helped brands rebound to double-digit growth and guided creators to turn influence into sustainable revenue.
My work bridges strategy and creativity—combining strategic planning with an AI-driven approach to deliver scalable revenue outcomes.
When I’m not deep in strategy decks, I’m exploring new cities and soaking up ideas from different cultures and lifestyle trends.
Strengths
Business & monetisation model design
Personal branding & content positioning
Traffic & conversion strategy
Data-driven testing & fast iteration
Tier-1 Experience. Global Network.
We’ve worked with the global giants —and now we bring that expertise to you.
You don’t need to be a retail giant to produce like one. We build your products using the same resources trusted by these Tier-1 brands, giving you direct access to ethical production lines and quality standards—democratised for creators.
Select brands produced via our network.
