About us.

We’re a creator-led studio built on the belief that influence should lead to ownership — helping brands and creators turn ideas into businesses that grow, sell, and last.

/Your challenges

(01)

Why influence doesn't always equal income.

You’ve built the audience. Now, how do you build the business?

Most creators feel lost when it comes to monetisation. You don't know your niche, you're unsure what to sell, and you're overwhelmed by sourcing — all while agencies chase views instead of income.

For brands, the challenge is different: creator campaigns that cost too much and convert too little, with no accountability for results.

That's why we exist.

/Our vision

(02)

YANA = You Are Not Alone.

We're industry builders who've helped global brands scale — and we know you can't do it alone.

With 25+ years of experience across London, Shanghai, and Melbourne, we bridge the gap between creative vision and commercial reality. From global sourcing to AI-powered creator tools, we know how to make creativity scale.

We aren't consultants looking in, we're entrepreneurs building alongside you. We treat your brand, budget, and risk as our own — turning your influence into ownership.

/Co-founders

(03)

We’re creators, strategists, and entrepreneurs who've built brands from the ground up.

Stella

“Fashion made real — without the costly mistakes.”

I’ve spent 20+ years in fashion across China, the UK, and Australia — leading branding, sourcing, and eCommerce for global names like Burberry and Sports Direct.

Now, I help creators turn ideas into market-ready products, cutting learning costs and avoiding trial-and-error. My focus is guiding brands that connect, scale, and sustain in a fast-moving economy.

Outside of work, you’ll often find me on the tennis court, recharging and finding clarity through the rhythm of each game.

Strengths

Branding & storytelling
Range planning & global sourcing
eCommerce & offline channel development
Creator partnerships & UGC strategy
Mentorship & long-term partnerships

Cloris

“From traffic to sales — test fast, grow smart.”

With a background in consulting and FMCG, I’ve helped brands rebound to double-digit growth and guided creators to turn influence into sustainable revenue.

My work bridges strategy and creativity—combining strategic planning with an AI-driven approach to deliver scalable revenue outcomes.

When I’m not deep in strategy decks, I’m exploring new cities and soaking up ideas from different cultures and lifestyle trends.

Strengths

Business & monetisation model design
Niche strategy & content positioning
Traffic & conversion strategy
AI-powered creator tools & digital products

/Our experience

(04)

Tier-1 Experience.
Global Network.

We’ve worked with the global giants —
and now we bring that expertise to you.

You don’t need to be a retail giant to produce like one. We build your products using the same resources trusted by these Tier-1 brands, giving you direct access to ethical production lines and quality standards—democratised for creators.

Select brands produced via our network.