This family-owned Australian producer had world-class gluten-free products but a dangerous strategy. They were on the brink of signing an exclusive international wholesale deal—one that would have locked them into low margins and high dependency on a single volatile channel.

We intervened to protect the business. After identifying the commercial risks, we engineered a strategic pivot: bypassing the middleman to build a direct-to-consumer (DTC) model. We developed a dedicated online product line designed for higher margins and direct customer ownership.

Result: The brand dodged a potential six-figure mistake and launched a secure, scalable channel that puts profit control back in their hands.